Philosophy towards Enterprise Development

SAED and its founders believe strongly that Enterprise Development is critical to meeting the growing needs of local consumers and larger businesses, whilst accelerating job creation and the economic growth of South Africa. Enterprise Development is the very core and essence of effective economic development and the best way to ensure success is to maximise the growth and sustainability of smaller businesses with potential – those which have a proven market, a resilient entrepreneur / leadership, and the ingredients to become a world-class player. SAED investing its capital alongside that of our partners ensures total alignment of interests. In addition, as a permanent investment vehicle there is no requirement for SAED to exit its investments and we do not over-burden our investments with acquisition debt when we take an equity stake.

Our Business